The importance of corporate communication

Communication interne

Given the changing work organization and technological evolution, integration issues arise: how to integrate employees? How to set up good corporate communication?

Business leaders must foster a positive and encouraging climate by establishing effective internal communication. Management studies show that it is almost impossible to achieve your objectives without defining a good corporate communication strategy. Employees want to feel integrated and able to express themselves. The purpose this time is to reflect on how employees communicate with each other, but also on the importance of communication in the company.

How the three types of corporate communication can be used to improve employee involvement?

Corporate communication

All employees must be involved in the company’s life in order for it to progress and evolve. The spread of the corporate culture requires the development of effective internal communication. What is an effective internal communication? Three types of corporate communication can be distinguished.

👇 Top-down communication

It goes from the top to all employees. The purpose of this internal communication is to inform employees about the company’s various events and projects. It must be as transparent as possible in communicating key figures, regulations or changes.

☝️ Bottom-up communication

Good corporate communication is mainly about listening. This is the principle of bottom-up communication. It starts with employees and moves up to the top of the hierarchy. It makes it easy to report any malfunctions, expectations or complaints encountered by employees. Bottom-up communication is very important. It allows employees who are in contact with customers to express themselves. They can provide important information and suggest improvements. The company must trust its employees and let them participate.

👉 Horizontal communication

It is the communication between the various roles, departments and employees. It promotes the exchange of knowledge between the organization’s stakeholders. Breaking the silos between departments encourages mutual support and allows the development of good relations between employees. It must therefore be encouraged, particularly through the use of instant conversation tools such as Slack and Microsoft Teams that can help teams collaborate effectively.

Good corporate communication: more productivity and commitment

Some employers ignore internal communication but it plays a major role in the performance of a company.

Informing employees about changes and ongoing projects helps to involve them in the company. They don’t feel left out, they know why they work and are more motivated. Good corporate communication has a direct impact on the level of employee engagement. If they are aware of the company’s successes or failures, they will want to be more involved in maintaining or rectifying the situation. Corporate communication can help foster a more productive and talented workforce.

good internal communication by Vocoli
Infography courtesy of Vocoli

Secondly, good corporate relations help to facilitate employee involvement. It is about creating links between collaborators. For example, by carrying out internal events or monthly outings between employees. Groups will naturally be created. The creation of a corporate culture requires, in particular, moments of conviviality and mutual support. This promotes a casual atmosphere, strengthens teamwork and a positive work environment.

To find out more about group cohesion, you can read our previous article:

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Références :

-SMB communications Study : How to tackle the three biggest barriers to business Mobility

-Gallup 2016 Global Great Jobs Report

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